The CRISPE Framework
Capacity & Role, Insight, Statement, Personality, Experiment
CRISPE is designed for thinking work rather than quick answers. Its standout slot is Experiment: you explicitly ask the model for multiple distinct approaches so you can compare them. That makes CRISPE a strong fit for strategy, brainstorming, and any task where you don't yet know what 'right' looks like and want options on the table.
Last updated · By the Prompt Orange team
Best for
Exploratory and strategic work where you want several distinct options to compare.
What each part means
CRISPE stands for Capacity & Role, Insight, Statement, Personality, Experiment. Here's what to put in each slot.
Capacity & Role
The expertise and persona the model should adopt.
Example: Act as a growth strategist with experience scaling consumer apps.
Insight
The background and context that informs the task.
Example: We have 5,000 free users, 2% convert to paid, and churn is high in month two.
Statement
The clear instruction — the main thing you want.
Example: Propose ways to improve free-to-paid conversion.
Personality
The style or voice the response should take.
Example: Be direct and practical; prioritise ideas we can test this month.
Experiment
Ask for multiple alternatives or variations, so you can compare distinct approaches.
Example: Give three different strategies, each with a one-line rationale and a first step.
The CRISPE template
Copy this, fill in the brackets, and paste it into ChatGPT, Claude, Gemini, or any AI tool.
Capacity & Role: Act as a [expertise/persona]. Insight: [Background and context]. Statement: [The clear instruction]. Personality: [Voice/style of the response]. Experiment: [Ask for multiple distinct options to compare].
Before & after: CRISPE in action
See how the framework turns a vague prompt into a strong one.
“How do we get more paid users?”
Too vague—AI has to guess what you want
“Capacity & Role: Act as a growth strategist who has scaled consumer subscription apps. Insight: We have 5,000 free users, 2% convert to paid, and most churn happens in month two. Statement: Propose ways to improve free-to-paid conversion. Personality: Be direct and practical, favouring ideas we can test this month. Experiment: Give three distinct strategies, each with a one-line rationale and a concrete first step.”
Specific, clear, ready to use
Why this works:
The Experiment slot is what makes CRISPE powerful here: instead of one safe answer, you get three different angles to weigh. The Insight grounds them in your real numbers, and Personality keeps them actionable rather than theoretical.
Tips for getting the most from CRISPE
Use the Experiment slot deliberately — ask for a specific number of *distinct* options, not minor variations of one idea.
CRISPE pays off for open-ended, strategic questions; it's overkill for tasks with one obvious right answer.
Note: source definitions of CRISPE vary slightly (some expand the letters a little differently). The version here — Capacity & Role, Insight, Statement, Personality, Experiment — is the most widely cited.
Once you've picked a winning option from the Experiment, follow up with RISEN to turn it into a step-by-step plan.