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AI Prompt for Competitor Analysis

Most people ask AI to “Analyse my competitors”—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.

Last updated · By the Prompt Orange team

Before

Analyse my competitors

Too vague—AI has to guess what you want

After

Create a competitor analysis for a new B2B project management tool entering the market. Analyse three main competitors: Asana, Monday.com, and ClickUp. For each, cover: target customer, core positioning, pricing model, top 3 strengths, top 2 weaknesses, and one gap we could exploit. Present as a comparison table. End with a 3-sentence strategic recommendation.

Specific, clear, ready to use

What makes the strong prompt better?

Named competitors produce specific analysis rather than hypothetical patterns

Gap identification column is the strategic output most AI analyses miss

Recommendation at the end closes the loop from analysis to action

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Frequently asked questions

What is the best AI prompt to create a competitor analysis?

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A great prompt to create a competitor analysis is specific about the output you want. Use this template as a starting point: "Create a competitor analysis for a new B2B project management tool entering the market. Analyse three main competitors: Asana, Monday.com, and ClickUp. For each, cover: target customer, core positioning, pricing model, top 3 strengths, top 2 weaknesses, and one gap we could ex..." Adjust the specifics — audience, tone, length — to match your situation.

Which AI tool works best to create a competitor analysis?

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Claude handles this prompt well, but the same structure works in Claude, Gemini, and other modern LLMs. The reason it works isn't the tool — it's the level of context and constraint in the prompt itself.

Why does my AI a competitor analysis come out generic?

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Generic output almost always traces back to a vague prompt like "Analyse my competitors". To fix it: add audience, tone, length, examples to follow, and things to avoid. The strong prompt above shows each of those in action.

Can I use this prompt commercially?

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Yes — these are templates, not protected content. Adapt them freely for client work, internal use, or production tools. Output rights depend on the AI tool's terms (ChatGPT, Claude etc each set their own).

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