Better AI prompts for marketers — write campaigns, ads & content in half the time
Marketers are among the heaviest users of AI tools, but generic prompts produce generic output. These prompt templates are built specifically for marketing use cases — from campaign briefs and ad copy to email subjects and competitor research. Each one is engineered to produce on-brand, specific, and usable output from the first try.
Top prompts for marketers
1. Write a campaign brief
"Write a marketing campaign"
Too vague—AI has to guess what you want
"Write a creative campaign brief for a Q4 product launch targeting millennial homeowners. Include: campaign objective, single-minded proposition, key message, channel mix (paid social, email, OOH), tone of voice, and success metrics. Budget mindset: challenger brand, not corporate."
Specific, clear, ready to use
2. Generate ad copy variants
"Write some ads"
Too vague—AI has to guess what you want
"Write 3 Facebook ad copy variants for a home insurance product targeting first-time buyers aged 28–35. Each variant: headline (under 40 chars), primary text (under 125 chars), different angle (price, peace of mind, simplicity). Flag which audience segment each variant is optimised for."
Specific, clear, ready to use
3. Write email subject lines
"Write a subject line for my email"
Too vague—AI has to guess what you want
"Write 8 email subject line options for a Black Friday campaign promoting a 30% discount on an online course about freelancing. Mix styles: curiosity, urgency, personalisation, social proof, and humour. Include preview text for each. Flag the 2 most likely to get opened and explain why."
Specific, clear, ready to use
4. Create an SEO blog outline
"Write a blog post"
Too vague—AI has to guess what you want
"Create a detailed SEO blog outline targeting the keyword 'how to build a personal brand as a freelancer'. Audience: freelancers with 2–5 years experience. Include: H1, meta description, intro hook, 5 H2 sections with H3 sub-points, conclusion with CTA. Flag sections where stats or expert quotes would strengthen the piece."
Specific, clear, ready to use
5. Run a competitor analysis
"Analyse my competitors"
Too vague—AI has to guess what you want
"Analyse the marketing positioning of three direct competitors to a B2B email marketing tool: Mailchimp, Klaviyo, and Campaign Monitor. For each: their positioning statement, target customer, dominant message, channel strengths, and one gap we could exploit. Present as a comparison table with a 2-sentence strategic recommendation."
Specific, clear, ready to use
Quick tips for marketers
Be specific about context
Include your industry, audience, or situation so AI understands the constraints
Set clear output format
Tell AI how to structure the response—bullets, paragraphs, tables, etc.
Define your tone
Specify if you want formal, casual, empathetic, or direct language
Add constraints
Set word limits, exclude certain phrases, or define what not to include
Build prompts that actually work
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