AI prompts for copywriters — sharper ads, stronger landing pages, better briefs
Copywriters know that the brief is everything — and the same is true for AI prompts. The prompts that produce forgettable copy are the ones with no audience, no constraint, and no tone guidance. These templates are built the way a good creative brief is built: specific, opinionated, and designed to get something worth reading.
Last updated · By the Prompt Orange team
Top prompts for copywriters
1. Write ad copy variants
“Write some Facebook ads”
Too vague—AI has to guess what you want
“Write 3 Facebook ad copy variants for a B2B time-tracking tool. Target: operations managers, 30–50, at companies with 20–100 employees. Each variant: headline (40 chars max), primary text (125 chars max). Angles: variant 1 (pain-led: time wasted on manual timesheets), variant 2 (outcome-led: get back 5 hours a week), variant 3 (social proof-led: used by 10,000 teams). Flag A/B test recommendation.”
Specific, clear, ready to use
2. Write a landing page headline
“Write headlines for my landing page”
Too vague—AI has to guess what you want
“Write 10 headline options for a landing page selling an online course on freelance pricing strategy. Core promise: stop undercharging. Audience: freelancers who know they're leaving money on the table. Mix styles: direct benefit, curiosity, challenge, social proof. Max 8 words per headline. Flag the top 2 for A/B testing.”
Specific, clear, ready to use
3. Write email subject lines
“Write email subject lines”
Too vague—AI has to guess what you want
“Write 10 email subject line options for a campaign relaunching a dormant product. Goal: re-engage users who signed up 6+ months ago but never converted. Mix: personal, curiosity, urgency, and humour. Include preview text for each (50 chars). Mark the 3 most likely to get opened and explain why.”
Specific, clear, ready to use
4. Generate taglines
“Write a tagline for my brand”
Too vague—AI has to guess what you want
“Generate 10 tagline options for a B2B invoicing tool for freelancers. Core brand truth: chasing late payments is humiliating — we end it. Each tagline: max 6 words. Create 2 each in these styles: functional, emotional, provocation, wit, aspiration. Mark the 2 that would work best as a billboard headline.”
Specific, clear, ready to use
5. Write a brand tone of voice guide
“Describe my brand voice”
Too vague—AI has to guess what you want
“Write a tone of voice guide for a challenger personal finance brand targeting millennials. Cover: brand personality (3 defining traits), how to describe these traits in copy (with good/bad examples for each), what we never do (3 rules), vocabulary to use and avoid, and one example paragraph rewritten in our tone from a generic version.”
Specific, clear, ready to use