How to Write a Great AI Prompt to Write a Landing Page
Most people ask AI to "Write my landing page copy"—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.
"Write my landing page copy"
Too vague—AI has to guess what you want
"Write landing page copy for a B2B invoicing tool targeting freelancers. Structure: headline (under 10 words), subheadline (one sentence expanding the headline), 3 benefit bullet points (lead with outcome, not feature), social proof placeholder, and a CTA button label. The main pain point to address: chasing late payments is exhausting. Tone: empathetic but energising."
Specific, clear, ready to use
What makes the strong prompt better?
Defines every section of the page so the output is immediately usable
Outcome-led bullet point instruction prevents feature-dumping
Specifying the core pain point anchors all copy to what converts
Pro tips for write a landing page prompts
- •Always specify your target audience or reader
- •Include concrete examples or context from your situation
- •Set tone guidance—formal, casual, witty, empathetic
- •Add length constraints to avoid rambling output
- •Exclude what you don't want (e.g., "no buzzwords", "no clichés")
Related prompt templates
Ready to build your perfect prompt?
Try Prompt Orange free—get a scored, refined prompt in under 2 minutes. No signup required.
Build my prompt now