AI Prompt to Write a Content Brief
Most people ask AI to “Write a content brief”—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.
Last updated · By the Prompt Orange team
“Write a content brief”
Too vague—AI has to guess what you want
“Create a content brief for a 1500-word SEO article targeting the keyword 'best project management tools for small teams'. Include: target audience, search intent, angle/hook, H1 suggestion, key points to cover (with sub-points), words and phrases to include, competitors to reference, internal links to suggest, and tone of voice. The publication is a B2B SaaS blog.”
Specific, clear, ready to use
What makes the strong prompt better?
Covers every element a writer needs to produce the article without back-and-forth
Competitor and internal link sections embed SEO strategy into the brief
Specifying the publication type ensures the brief reflects the right brand voice
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