How to Write a Great AI Prompt to Write a Content Brief
Most people ask AI to "Write a content brief"—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.
"Write a content brief"
Too vague—AI has to guess what you want
"Create a content brief for a 1500-word SEO article targeting the keyword 'best project management tools for small teams'. Include: target audience, search intent, angle/hook, H1 suggestion, key points to cover (with sub-points), words and phrases to include, competitors to reference, internal links to suggest, and tone of voice. The publication is a B2B SaaS blog."
Specific, clear, ready to use
What makes the strong prompt better?
Covers every element a writer needs to produce the article without back-and-forth
Competitor and internal link sections embed SEO strategy into the brief
Specifying the publication type ensures the brief reflects the right brand voice
Pro tips for write a content brief prompts
- •Always specify your target audience or reader
- •Include concrete examples or context from your situation
- •Set tone guidance—formal, casual, witty, empathetic
- •Add length constraints to avoid rambling output
- •Exclude what you don't want (e.g., "no buzzwords", "no clichés")
Related prompt templates
Write a Blog Post Outline
Learn how to write better prompts for write a blog post outline
Write a Meta Description
Learn how to write better prompts for write a meta description
Repurpose Content Across Channels
Learn how to write better prompts for repurpose content across channels
Ready to build your perfect prompt?
Try Prompt Orange free—get a scored, refined prompt in under 2 minutes. No signup required.
Build my prompt now