How to Write a Great AI Prompt to Repurpose Content Across Channels
Most people ask AI to "Repurpose this blog post for social media"—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.
"Repurpose this blog post for social media"
Too vague—AI has to guess what you want
"Repurpose the following 800-word blog post into: (1) a LinkedIn post (200 words, personal tone, ends with a question), (2) a Twitter/X thread (5 tweets, each under 280 chars, starts with a hook), (3) an email newsletter intro paragraph (100 words, second person). Preserve the core argument but rewrite for each platform's native style. Do not just summarise — adapt."
Specific, clear, ready to use
What makes the strong prompt better?
Three specific formats with format-native instructions prevents copy-paste repurposing
Word and character limits force real editing rather than truncation
Instruction to 'adapt not summarise' is the key insight that lifts the quality
Pro tips for repurpose content across channels prompts
- •Always specify your target audience or reader
- •Include concrete examples or context from your situation
- •Set tone guidance—formal, casual, witty, empathetic
- •Add length constraints to avoid rambling output
- •Exclude what you don't want (e.g., "no buzzwords", "no clichés")
Related prompt templates
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