AI prompts for SEO specialists — content briefs, meta tags, and keyword clusters done properly
SEO work is highly systematic, which makes it perfect for AI — but only when the prompts reflect real SEO methodology. These templates are built around the tasks SEOs actually do every day: writing briefs, clustering keywords, crafting meta descriptions, and producing structured content that ranks.
Last updated · By the Prompt Orange team
Top prompts for seo specialists
1. Cluster keywords
“Cluster these keywords”
Too vague—AI has to guess what you want
“Cluster the following 20 keywords into topical groups based on search intent: [list]. For each cluster: assign a primary keyword, group name, and recommended page type (pillar, sub-page, blog post). Identify any keywords that could cannibalise each other. Output as a table. Flag the top 3 clusters by estimated traffic opportunity.”
Specific, clear, ready to use
2. Write a content brief
“Write a content brief”
Too vague—AI has to guess what you want
“Write a full SEO content brief for a 1500-word article targeting 'how to improve email open rates'. Publication: email marketing SaaS blog. Include: primary and secondary keywords, search intent, target audience, recommended structure (H1, H2s, H3s), key points per section, internal links to suggest, competitor URLs to beat, and tone of voice. Briefable to a freelancer.”
Specific, clear, ready to use
3. Write meta descriptions
“Write meta descriptions”
Too vague—AI has to guess what you want
“Write meta descriptions for 5 pages: homepage, features page, pricing page, a blog post about email open rates, and a case study. For each: 155 chars max, include primary keyword, action verb opening, clear value proposition, no duplication across pages. Rank each by expected CTR with a one-line explanation.”
Specific, clear, ready to use
4. Generate an internal linking strategy
“Help me with internal linking”
Too vague—AI has to guess what you want
“Review this list of 15 pages on a SaaS website: [list]. Suggest an internal linking strategy based on topical authority and PageRank flow. For each page, suggest: 2–3 pages it should link to, the anchor text to use, and the logical user journey. Flag any pages that are currently link orphans and should be prioritised.”
Specific, clear, ready to use
5. Write schema markup
“Write schema for my page”
Too vague—AI has to guess what you want
“Write JSON-LD schema markup for a product page selling project management software. Include: SoftwareApplication schema with name, description, offers (monthly and annual pricing), aggregateRating placeholder, and featureList. Validate the structure against Schema.org standards. Add a comment above each property explaining its SEO purpose.”
Specific, clear, ready to use