AI prompts for PR & comms that stay on-message under pressure
Communications is high-stakes and time-sensitive — a press release that buries the news, a pitch a journalist deletes in two seconds, a holding statement that creates a second story. Generic AI makes all three worse. The prompts that work for comms teams give the model the facts, the audience, the angle, and the boundaries of what can and can't be said, then ask for output shaped to how journalists and stakeholders actually read. These templates are built for that reality.
Last updated · By the Prompt Orange team
Top prompts for pr & communications managers
1. Draft a press release
“Write a press release about our new product”
Too vague—AI has to guess what you want
“Write a press release announcing that [company], a UK logistics startup, has raised £4m Series A to expand same-day delivery to five new cities. Structure: a headline that leads with the news (not the company), a strong first paragraph covering who/what/why-it-matters, a quote from the CEO that says something specific (not 'we're excited'), one supporting paragraph with context, a boilerplate, and press contact placeholders. Tone: factual and newsworthy, not promotional. Don't invent statistics — leave bracketed placeholders for numbers I must supply.”
Specific, clear, ready to use
2. Write a media pitch
“Write an email to a journalist”
Too vague—AI has to guess what you want
“Write a cold pitch email to a tech journalist who covers the future of work. The story: our research found 62% of UK SMEs now use AI weekly but only 9% have a usage policy. Keep it under 120 words. Lead with why this matters to their readers now, offer the data plus an expert spokesperson, and end with a clear low-friction ask. No attachments mentioned, no buzzwords, subject line included. Write it so a busy reporter can see the story in the first sentence.”
Specific, clear, ready to use
3. Write a holding statement
“Write a statement about an issue”
Too vague—AI has to guess what you want
“Draft a holding statement for a SaaS company that has had a data incident exposing customer email addresses (no passwords or payment data). We've contained it and notified the regulator. Write a short, calm statement that: acknowledges the issue, states clearly what was and was not affected, says what we've done and what customers should do, and shows we take it seriously — without admitting liability or speculating on cause. Provide a 50-word version for social and a 150-word version for the press. Tone: accountable, not defensive.”
Specific, clear, ready to use
4. Prepare Q&A / messaging for an announcement
“Help me prepare for press questions”
Too vague—AI has to guess what you want
“We're announcing a 10% workforce reduction alongside a pivot to enterprise. Prepare a reactive Q&A document: list the eight hardest questions a journalist or employee will ask (including the uncomfortable ones about morale, customers, and whether more cuts are coming), and for each, a concise on-message answer that is honest, doesn't speculate, and bridges back to our key message that this strengthens the company for customers. Flag any answer that carries legal risk and should be checked.”
Specific, clear, ready to use
5. Repurpose a press release for channels
“Turn this press release into social posts”
Too vague—AI has to guess what you want
“Turn the announcement below into a coordinated comms set: a LinkedIn post from the CEO (first-person, ~150 words, leads with the 'why'), three X/Twitter posts (a hook, a detail, a CTA), and a two-line internal note for staff so they hear it from us first. Keep every version consistent with the core message but written natively for its channel — don't just chop the press release into pieces. Press release: [paste].”
Specific, clear, ready to use