How to Write a Great AI Prompt to Write a Press Release
Most people ask AI to "Write a press release for my company"—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.
"Write a press release for my company"
Too vague—AI has to guess what you want
"Write a press release announcing the launch of a new AI productivity app. Follow standard AP format: dateline, headline (under 10 words), subheadline, inverted pyramid body (most important news first), one quote from the CEO (make it substantive, not a generic 'we're excited' quote), boilerplate paragraph, and media contact details placeholder. Aim for 400 words. Avoid hype language."
Specific, clear, ready to use
What makes the strong prompt better?
AP format instruction ensures journalists can use the release with minimal editing
Inverted pyramid instruction is the most important structural rule in press writing
Substantive quote instruction prevents the generic CEO quote that journalists always cut
Pro tips for write a press release prompts
- •Always specify your target audience or reader
- •Include concrete examples or context from your situation
- •Set tone guidance—formal, casual, witty, empathetic
- •Add length constraints to avoid rambling output
- •Exclude what you don't want (e.g., "no buzzwords", "no clichés")
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