AI prompts for sales teams — outreach and follow-ups that actually get replies

"Write a cold outreach email from a B2B cybersecurity company to a CISO at a financial services firm with 500+ employees. Hook: reference the recent increase in ransomware attacks targeting financial institutions. Goal: book a 20-minute discovery call. Length: under 100 words. No buzzwords. One low-friction CTA. Subject line included. Tone: peer-to-peer."

"Write a follow-up email sent 2 business days after a product demo that went well. The prospect mentioned their main concern: integration with their existing CRM. Include: a brief reference to the demo, address the CRM integration concern with a specific answer, share one relevant case study (placeholder), and propose a clear next step with two date options. Max 150 words."

"Write the executive summary section of a sales proposal for a £35k annual contract for a project management tool. Prospect: a 200-person professional services firm whose main pain is missed deadlines and no visibility into project health. Include: a 3-sentence summary of their current problem (use their language from discovery), the proposed solution, the expected outcome, and investment summary. No generic 'we are pleased to present' opener."

"Write a LinkedIn connection message to a VP of Operations at a 150-person logistics company. Context: I've never met them. My product: a route optimisation tool. Keep it under 300 chars (LinkedIn's limit). Lead with a relevant pain point (last-mile delivery costs), not my product. Goal: start a conversation, not pitch. Tone: direct and human."

"Write an email responding to a prospect who has asked for a 20% discount on a £24k annual contract. Our position: we can offer 10% if they commit to a 2-year deal, or 5% for a 1-year deal. Tone: confident but collaborative — frame it as finding the best deal for both sides. Avoid: apologising for our pricing or undermining the value we've built."