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How to Write a Great AI Prompt to Write a Vision Statement

Most people ask AI to "Write a vision statement for my company"—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.

Before

"Write a vision statement for my company"

Too vague—AI has to guess what you want

After

"Write 5 vision statement options for a company building AI tools for independent consultants. Each statement should: describe a future world state (not a product feature), be achievable in 10 years, be under 20 words, and be specific enough to be motivating but broad enough to allow product evolution. Avoid: 'world-class', 'leading', 'best-in-class', 'transforming'. Rank from boldest to most conservative."

Specific, clear, ready to use

What makes the strong prompt better?

Future world state framing is the correct approach that most statements miss

20-word limit forces the precision that makes a vision memorable

Banning vague superlatives forces the AI to write something distinctive

Pro tips for write a vision statement prompts

  • Always specify your target audience or reader
  • Include concrete examples or context from your situation
  • Set tone guidance—formal, casual, witty, empathetic
  • Add length constraints to avoid rambling output
  • Exclude what you don't want (e.g., "no buzzwords", "no clichés")

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