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How to Write a Great AI Prompt to Write a Sales Pitch

Most people ask AI to "Write a sales pitch for my product"—and wonder why the output is mediocre. Here's how to write a prompt that actually gets you what you want on the first try.

Before

"Write a sales pitch for my product"

Too vague—AI has to guess what you want

After

"Write a 90-second verbal sales pitch for a B2B cybersecurity tool aimed at IT managers at companies with 50–500 employees. Structure: open with a pain point (not a product feature), explain the solution in one sentence, give one specific proof point (stat or case study placeholder), and close with a clear next step. Avoid jargon. Tone: peer-to-peer, not pushy."

Specific, clear, ready to use

What makes the strong prompt better?

90-second timing constraint forces tight, efficient copy

Pain-first opening instruction is a proven sales technique baked into the prompt

Peer-to-peer tone instruction prevents the AI from writing a salesy pitch

Pro tips for write a sales pitch prompts

  • Always specify your target audience or reader
  • Include concrete examples or context from your situation
  • Set tone guidance—formal, casual, witty, empathetic
  • Add length constraints to avoid rambling output
  • Exclude what you don't want (e.g., "no buzzwords", "no clichés")

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